PAID SOCIAL AGENCY
We're here to amplify your brand and drive direct results with paid social.
Brands the team has helped grow
WE'RE A SPECIALISED AND EXPERIENCED
PAID SOCIAL MEDIA AGENCY
The spark that ignites paid social growth comes from a commercial understanding of your brand, knowing where to allocate budget, and how to report on performance.
We find where your target audience spends their time and how they behave, working directly with your teams to build holistic strategies that drive results in-line with your objectives.
From audience builds to creative consultation, testing, and activation, we manage end-to-end strategies across Meta, TikTok, Pinterest and LinkedIn that deliver amplification, engagement, and direct results.
We’ve scaled paid social accounts for the biggest names in ecommerce, managing multi-million pound budgets across brand growth, lead gen and conversion driven strategies.
THE OUTBLOOM WAY
HOW WE WORK
The foundations have to be in place to scale. Without these, even the best strategy won’t reach its potential.
With the ever-changing landscape of data and privacy, ensuring pixels and APIs are used for in-platform data is critical. Whatever the objective, no campaign should be activated without end-to-end tracking. outbloom manages the entire process, from tag creation, deployment, testing, and ongoing maintenance. We ensure your data is always correct and flowing into your reports, giving you the confidence to make informed decisions and rest assured that your campaigns are fed the best possible data.
AUDIENCES
Your first-party data should be the heart of your paid social strategy. This audience fuels lookalike cohorts and provides a solid base for retargeting. Ingesting customer data is critical for success. Whatever position you are in with first-party data, outbloom can help facilitate making use of this, from initial auditing to API connections in-line with freshness to GDPR compliance. Aside from first-party data, there are many audience types across all platforms that each have their own benefits and use cases.
CREATIVE & TESTING
Creative success lies within test-and-learn frameworks built from solid, well planned creative strategies. Creative development should be informed by data and audience response. Each ad type across Meta, Instagram, Pinterest, LinkedIn, TikTok, etc. serves a unique purpose and should be scoped in-line with your goals and objectives. We often see creative launched and left to gather data right up until the end of the campaign or ad fatigue sets in. At outbloom, we provide feedback from the very beginning of a campaign across performance, engagement, reach, and more.
Each platform has a wealth of metrics that can be used to inform strategic and tactical decisions. Off platform, the data dropping into your CRM and Analytics can help complete the picture. In our experience, this is where many brands fall down, resorting to solely in-platform data, which is likely to be estimated, despite having pixels and APIs correctly set up. Parameters, integrations, and much more can be used to begin tying the media spend back to your source of truth, blending this with in-platform data to provide a clear and near complete picture of performance.
PAID SOCIAL MEDIA MARKETING SERVICES
outbloom provide consultancy, audience builds, data integration, creative strategy and more.
The sheer quantity of data Meta holds makes this channel ideal to reach specific cohorts of users in a cost effective way. Your first-party data holds the key to success on Meta and is the starting point for activation.
Part of the Meta (Facebook) network, Instagram advertising can be combined with Meta ads and/or as a standalone option to reach the 500m active daily users whilst they browse posts, stories and reels.
Pinterest is a visual platform, boasting over 500 million users with 1 in every 2 users visiting the app daily to search for products. Targeting capabilities, audiences and ad types are great for both brand and performance objectives.
Owned by Microsoft, LinkedIn is the largest online community of professionals, offering a unique opportunity for advertisers to reach key decision makers and specific roles with engaging content and ads.
Our audits are bespoke to each social network. They are built upon a scoring system to provide a clear indication of what is working, where you can improve, and the steps needed to action these changes.
Arguably one of the most important facets of any paid social account. Having accurate and up-to-date tracking is vital in ensuring your campaigns are being fed the correct data to work towards your goals and KPIs.
PAID SOCIAL ADVERTISING CAPABILITIES
outbloom provide a wealth of Paid Social services. We’re not just an agency that manages your ads.
OUR WORK
We have a proven track record of success, with over 20 years of experience in delivering top-level consultancy, strategy, and activation for brands such as Converse, Aesop, New Look, Tommy Hilfiger, Chloé, PlayStation, Esso and more.
FREQUENTLY ASKED QUESTIONS
HOW MUCH DOES PAID SOCIAL MANAGEMENT COST?
This can vary based on the account and level of media spend and relies on other factors such as tagging & tracking, reporting, analytics, and more. We provide director level consultants who are experienced across all service areas. They will be able to assist with everything from fixing your pixel implementation to writing reporting commentary. With this consultative approach to paid social, our fees start at £5,000 per month.
DOES OUTBLOOM OFFER ASSET DESIGN FOR PAID SOCIAL?
We don’t offer asset design and creation. However, we are happy to recommend agencies from our network.
WHICH SOCIAL NETWORK DO YOU SPECIALISE IN?
There isn’t a single network that we specialise in. Due to reach and maturity, a large percentage of media spend is funnelled through Facebook (Meta) and Instagram, however, it’s all dependent on the goal of the campaigns, which determines the network to use and the level of budget to carve out for this.
HOW DO YOU REPORT ON PERFORMANCE FOR PAID SOCIAL CAMPAIGNS?
This depends on your goals. For performance, we will use your source of truth data blended with in-platform metrics and any other sources you may need that we can bring together within unified reporting.
We still use in-platform conversion data despite heavy estimations, for the sole reason that this feeds bidding algorithms. If it is branding, we will follow a similar process, whilst adopting brand uplift studies, surveys, etc.