INSTAGRAM ADVERTISING AGENCY

GET YOUR CONTENT IN FRONT OF OVER 2 BILLION USERS AS THEY SCROLL INSTAGRAM.

Brands the team has helped grow

STRATEGIC INSTAGRAM ADS

This dynamic platform gives advertisers the power to leverage visually engaging content, user-created assets, drive sales by focussing on the exact products their customers have shown interest in, and more.

Sat within Meta Ads, Instagram is great for both targeted conversion driven campaigns and for boosting brand visibility due to its extensive reach and growing popularity.

Often bundled together with Meta ad campaigns and set to serve across all placements, many advertisers neglect to treat this platform in silo to save time and effort, pushing the same creative to both Meta and Instagram.

The two platforms are alike, however, have clear differences such as the demographics, user behaviour, type of content they consume, and more. Meta Ads lean more towards a broader, diverse audience, whereas Instagram excels with younger audiences using short-form, visual content.

Understanding these nuances is critical and forms the basis for a solid Instagram advertising strategy. Once we have these in place, we strategise, build, and execute award-winning campaigns for brands just like yours.

CASE STUDY

Going toe-to-toe in the SERP against industry titans

INSTAGRAM ADVERTISING CAPABILITIES

outbloom can help clients maximise the impact of their Instagram advertising campaigns through strategic targeting, compelling ad creatives, and data-driven optimisation.

ENGAGING CREATIVE

Instagram is a visually-orientated platform, and creating eye-catching and attractive images or videos is a key element of success.

We conduct detailed analysis of creative performance across a range of verticals, and we always test creative to identify what specifically drives engagement for each objective, working towards your defined KPIs.

DETAILED TARGETING

At outbloom, we prioritise maximising the impact of your marketing budget by targeting individuals who are likely to be interested in, or make a purchase of, your products.

We do this by utilising a variety of tools and techniques, such as first-party data, affinity data, lookalike modelling, and more, to create customised lists that are well-matched with compelling creative and calls to action.

ANALYTICS & TRACKING

In addition to conversion metrics from both Meta/Instagram native analytics and your preferred third-party tracking software, we also provide data on the customer journey, from the initial ad impression to the final conversion, to help you understand the impact of your Instagram advertising.

By leading with data integration, we can help you make informed decisions about your advertising strategy.

TEST & LEARN

We conduct creative tests on a regular basis, allowing us to identify the elements of your ads that are most effective at driving the desired outcomes, such as increased website traffic or conversions. This enables us to optimise your ads and improve their performance over time.

We can also work with you on brand Lift studies, whether with your platform representatives or through third-party tools.

FREQUENTLY ASKED QUESTIONS

CAN YOU CREATE AND SUPPLY AD CREATIVE?

We don’t offer ad creation as a service. However, we often work collaboratively with our clients’ internal teams or external suppliers to combine best practices, storytelling, and strategy with stunning visual creative.

DO YOU OFFER ORGANIC INSTAGRAM SERVICES?

At outbloom, we work solely across paid performance channels. Depending on your needs, we’re happy to recommend practitioners from our network.

DO YOU RECOMMEND DIFFERENT CREATIVE EDITS ACROSS META AND INSTAGRAM?

As with most things in digital marketing, the answer, unhelpfully, is ‘it depends.’

We’ve worked with large retailers who have the resources to create custom content for each platform; this approach works really well. However, if a retailer doesn’t have the time or resources for unique content edits per platform, we will work with what we have to drive the best performance possible.

DO YOU OFFER PAID SOCIAL TRAINING?

We offer training on an ad-hoc basis. Our content is tailored to each client to ensure we provide the best and most useful examples and tasks based on the brand, product, and level of knowledge. Get in touch for more details and availability.