The LinkedIn Insight Tag is essential for unlocking campaign reporting and gaining insights into your website visitors. Deployed directly or via a tag management platform such as Google Tag Manager, this data feeds into bidding strategies, allowing advertisers to accurately measure performance.

Additionally, advertisers can track post-conversion events, such as lead nurturing and email engagement, to better understand the customer journey. This, combined with cross-channel reporting, provides a complete view of how far your LinkedIn media spend is going.

Whether a new account is being created or one is being handed over between teams or agencies, outbloom is here to ensure this process runs smoothly, communicating with all stakeholders at every stage. This includes, but is not limited to: changing or finalising billing, exporting historical data, transferring tracking (if held within a tag management solution), and more.

We are meticulous with this process and approach it on a case-by-case basis to factor in any nuances, our goal is to keep downtime to an absolute minimum.

Interest targeting allows advertisers to reach users based on their activity on the platform, such as the groups they have joined, the pages they have followed, and the types of content they engage with. The most unique targeting options specific to LinkedIn include job function, skills, and even specific topics or keywords. This enables highly specific targeting to deliver content, display ads, or InMail to engaged audiences.

Finding where to start can seem like a mammoth task, but we guide you through the research, strategy, and activation plan.

Heavily B2B-focused, LinkedIn also offers capabilities for B2C. Advertisers can reach their target consumer audience through campaigns that focus on personal development, lifestyle, and brand awareness. Sponsored content and video ads are excellent ways to showcase products or services in a relatable, lifestyle context. Sponsored InMail can be used to reach individuals with personalised messages and calls-to-action, allowing for effective direct marketing.

Whatever your goal, we advise and build strategies tailored to your needs using LinkedIn’s unique targeting options.

Target specific groups of people using first-party data, from previous website visitors to CRM email lists. Whether through scheduled imports or via the API, outbloom will walk you through getting your customer email addresses and other identifiers matched to LinkedIn members.

These lists can be used to target specific groups of people, such as current customers, website visitors, or leads, and can be combined with LinkedIn’s other targeting options like job title, industry, location, and interest targeting to create highly targeted audience lists.

In-platform metrics (impressions, cost, shares, etc.) are key to understanding campaign performance. In addition to the metrics provided by LinkedIn, integrating conversion data is essential for optimising your bidding strategies.

With various data sources often feeding into a single analytical platform, it can be difficult to gain a clear picture of your campaign’s success. outbloom brings all of your data sources together to provide a comprehensive overview of your LinkedIn advertising performance, helping you plan, activate, and forecast your media spend.