FEED MANAGEMENT
Structured and optimised data for marketplaces, comparison shopping and paid advertising.
Feed management is the process of optimising and managing data feeds that contain product information, pricing, and other relevant data to ensure that they are structured and optimised for distribution to various channels and platforms including Google, Microsoft, Meta, Instagram and Amazon.
The primary objective is to improve product visibility, search rankings, and ultimately drive sales. At outbloom, we use a selection of feed management tools and technologies to automate and streamline the process, saving time and resources. A critical component of digital marketing and e-commerce, thorough structured data helps businesses to succeed in a competitive digital landscape.
outbloom offer end-to-end feed management services, helping you to improve Google/Microsoft shopping performance, increase visibility to a wider audience, enhance user experience with rich data, gain a competitive advantage in the auction and improve engagement on social platforms such as Meta, Instagram and more.
OPTIMISE WITH BETTER DATA
THE OUTBLOOM WAY
GATHER AND FORMAT
At outbloom, we take a meticulous approach to ensure that the data feeds we create for our clients is accurate, up-to-date, and optimised for various channels and platforms. We work closely with our clients to identify the essential product information and ensure that it is organised, formatted, and optimised for maximum visibility and search rankings. Our goal is to provide high-quality data feeds that drives sales and enhances their e-commerce and marketing.
PLUG IN YOUR DATA
We believe that the best data feeds are those that are customised to our clients’ specific business needs. We work closely with our clients to gather additional business data that can supplement the feed. By using our clients’ business data, such as product categories, attributes, descriptions, and pricing, we can create a more personalised and effective data feed that aligns with their unique brand and product offerings. Our approach ensures that our clients have a competitive edge in the market.
ALWAYS ON OPTIMSATION
Optimising a product feed consistently is crucial for maximizing visibility and performance in your performance channels. Regular refining, improvement of organisation, formatting, trouble shooting and optimisation of product data can lead to improved search rankings and increased traffic. We ensure that feeds are always updated with accurate and up-to-date information, which not only improves customer experience, but stays in check with platforms (Google, Meta, etc) ever developing requirements.
REFINE, TEST, REPEAT
Testing new elements in product feeds is critical in improving performance. By experimenting with different product attributes, descriptions, images, and other business data points, we can identify which elements are most effective in attracting customers and driving conversions. Regular testing also helps ensure that the product feeds remain up-to-date and relevant, which helps our clients to stay ahead of the competition and maximise their e-commerce success.
FEED OPTIMISATION SERVICES
We take care of your product feeds, from creation to holistic management, testing and refinement.
FEED SETUP
If you’re new to running activities that require a product feed, we’ve got you covered. Whether you need a feed created from scratch or from your sales platform (such as Shopify), you’re in good hands. With years of experience in creating, optimising, and automating structured data feeds, we know what it takes to make your feed stand out and run efficiently across all platforms.
Meta’s vast user base and advanced targeting options make it an attractive platform for businesses looking to improve their online presence. By optimising your feed with high-quality images, compelling descriptions and relevant product data, we can engage with potential customers with compelling and visually rich ad formats.
A frequently overlooked platform, advertising on Microsoft Shopping can help to reach millions of active shoppers who use Microsoft services. With competitive pricing and flexible ad formats, Microsoft Shopping offers an attractive option to diversify your marketing budget. We often find lower competition vs. Google which brings a range of benefits including lower click costs.
DATA FEED INTEGRATIONS
Connecting and synchronising different data sources to create a unified product data feed is essential in improving data accuracy and uniformity across channels. We integrate your product information with various e-commerce platforms, marketplaces, and advertising channels to streamline your product listing process.
Google Shopping provides several benefits for businesses aiming to boost online visibility and drive sales. It’s often an essential element of any marketing strategy, and we can help you set up your product feed for success. Every brand requires a different approach, and we leverage best-in-class automation, rules, strategy and business data to optimise your feed toward your KPIs.
Analysing product performance in feeds is essential for businesses to determine which products are performing well, which ones are not, and which products influence the purchase path. Using this information to optimise the feed can result in a stronger and more competitive product listings, leading to increased traffic and sales.
FEED MANAGEMENT CAPABILITIES
PROFIT BASED BIDDING
At outbloom, we use your business data within our optimisation to ensure that we’re bidding on the right items that will ultimately drive the best profits for you. We to this either via business data within the feed or in-platform, ensuring no stone is unturned. When it comes to shopping, it’s not about luck, it’s about knowing the numbers.
Comparison Shopping
Since Google’s fine in 2017, the use on third party comparison shopping providers (CSP) has become infinitely widespread. There can be several benefits working with a third party provider, and we are happy to advise on the best solution for your business. We have worked with a range of comparison shopping providers, alongside Google & Microsoft.
GLOBAL SCALE
When running shopping activity globally, each feed and locale comes with its own nuances of product assortment, language, shipping, taxes local regulations, competitor landscape, seasonal events and platform preferences. We’ve worked with household name retailers with global reach, successfully running their shopping activity from the ground up.
Maintenance
Feed errors can be a common occurrence that almost everyone has experienced. The key is to identify and address them early on and implement strategies to prevent their recurrence. We conduct regular reviews of product data, warnings, errors, and broken landing page and image URLs, and ensure that all feeds are up-to-date with new policies and features.
FREQUENTLY ASKED QUESTIONS
Yes, we work with a number of partners and are happy to suggest a provider if you haven’t used one or are looking to switch. We can also work with your current provider if you wish.
We sure can, although we’d recommend a managed service to make the most out of your feed, keep everything optimised and avoid errors. However, if you have inventory and attributes that rarely change, or want to quickly get activity live then we can help.
We have worked with a wealth of platforms, from Shopify to Magento and every custom build in between. Whether you have an idea of how the connection between your inventory and feed will work or are sat wondering if this is even possible, we are here to give you guidance on the best way to make this happen.
We have done this successfully for many household brands over the years. Whilst we don’t have localisation services for feed optimisation, we have worked with localisation teams in the past to ensure the highest degree of technical and language accuracy. In addition, you have the option to enter a new market with an English feed, this will reduce the scope of available impressions on platforms such as Google and Microsoft but it a great step to take in expansion which we have managed many times.