PAID SOCIAL ADVERTISING AUDITS
From global household names to ambitious challenger brands, our team has led paid media strategy and activation for some of the biggest names in e-commerce and lead gen.
Paid social account audits provide a clear, practical framework for identifying efficiencies, uncovering opportunities, and laying the foundation for improving performance in both the short and long term.
We don’t offer a cookie-cutter approach; instead, we draw on our experience auditing accounts for some of the world’s biggest brands as well as newly launched campaigns for aspiring start-ups. Our proprietary methodology, built on six pillars, provides a holistic view of performance and outlines the next steps needed to achieve your paid social goals.
Our priority is ensuring you understand exactly what has worked, what hasn’t, and what comes next. We cut through the noise and are efficient with our time – you won’t receive an endless slide deck detailing every asset that has ever served impressions; instead, you’ll get a concise and actionable roadmap.
We pinpoint exactly what will improve performance and what won’t. Get in touch with our team today to find out more.
Paid social performance goes beyond creatives and targeting. Our holistic approach to auditing leaves no stone unturned.
We begin by conducting a comprehensive reivew of your social accounts, ensuring no detail is overlooked. For many agencies, reporting their findings is where the audit ends.
At outbloom, this is just the beginning. Our initial audit often raises questions that require context, allowing us to provide you with meaningful insights and recommendations, and ensuring you’re never presented with irrelevant information.
Often, we encounter issues with tracking, such as incomplete data, pixel errors, or the absence of server-side tracking. Clean and comprehensive data is crucial for all social accounts, given their dependence on accurate conversion data.
A key component of our audits is reviewing your tracking and tagging setup, ensuring that you’re positioned for cross-channel, future-proof success – especially important when it comes to demonstrating the value of social advertising
One of the most critical areas to review is your audience setup.
Is your first-party data connected via API to keep your audience lists fresh and GDPR compliant? How are audience cohorts utilised within campaigns, and is traffic being directed appropriately? What custom audiences have been created, and how have they been used strategically to achieve your goals?
Based on your campaign objectives, we will assess your audience setup to ensure it aligns with your business goals and industry best practices.
As standard, one of our deliverables is a bespoke list of actions based on our findings. However, we’re flexible and can adapt to what works best for you.
Some clients request a list of questions to ask their paid social agency, while others ask us to implement the recommendations directly. In some cases, we collaborate with our clients’ agencies to ensure changes are made promptly.
At outbloom, we work with you to maximise the potential of your teams and accounts.
Paid social auditing is crucial as it uncovers growth opportunities and areas for improvement across all elements: creative, tracking, tagging, reporting and more.
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