Take TikTok by storm with high performing, creative and memorable ads that increase your bottom line.
TikTok is a popular social media platform that has gained a large and active user base, with over 500 million monthly active users. Its format, which emphasises short-form videos with a variety of targeting options, provides a unique and creative opportunity for businesses to advertise their products and services with demonstratable success.
Likely to be seen as a platform where the ‘testing the water’ approach fits well at this point in time, we have seen first hand that this ad network can not only provide outstanding brand uplift but also drive sales, leads and so much more when tagged up correctly and paired together with comprehensive reporting.
TIKTOK ADVERTISING CAPABILITIES
FINDING NEW CUSTOMERS
TikTok ads presents a powerful opportunity to generate leads and drive sales for new customers. Leveraging this ad platform’s unique features and technical capabilities, you are able to tap into a vast user base and effectively reach your target audiences. This could be through demographics, interests, behaviors, etc. but to truly take advantage of your customer data, we recommend deploying the TikTok pixel to build powerful lookalike lists based off your most valuable users.
Effective creative is crucial for TikTok ads as it captures users’ attention, drives engagement, and ultimately influences their purchasing decisions. In the simplest form, you should consider several key elements; a strong hook in the first few seconds, current trends, relevant audio, effects, filters and so much more. Aside to these, you have the overall clarity of messaging and the call to action, which must be paired with good quality video – we’re here to make sense of this and guide you to creative success.
TRACKING AND REPORTING
Creative is absolutely key with TikTok ads, this is a given, however, correctly implemented tracking allows you to monitor and report on performance outside of in-platform metrics. Pixel based tracking opens the door to purchase and lead data, allowing you to record user actions and piece together your strategy based on defined user actions, which when blended together with engagement metrics gives you the base to start scaling up.
TESTING AT SCALE
Whatever the platform, always testing is an ethos that outbloom live by, now factor in TikTok and this becomes even more of a crucial element. You can run A/B tests, test different ad formats, CTAs, and so much more. Before any tests are pushed live, your data must be watertight and whether this takes a GTM integration of the pixel or a briefing on a custom set up to your dev teams, we are here to help.
FREQUENTLY ASKED QUESTIONS
TikTok marketing costs can vary depending on factors such as campaign objectives, ad formats, targeting options, and competition. Once we have your budget and marketing goals, we will work with you to identify the best strategy for your business.
TikTok offers a range of targeting options such as age, location, interests, and user behaviour. By utilising these targeting tools, you can ensure your ads reach the right audience, increasing the likelihood of generating meaningful results.
TikTok can benefit your business by reaching a large and diverse audience, boosting brand visibility, driving website traffic, and increasing customer engagement. The userbase demographic can be different to Meta and Instagram, so utilising TikTok can be useful for incremental sales and brand building with a wider audience.
We don’t manage influencer activity for any channel. We often work with clients on their strategy i.e. story telling, content and best practise, alongside activating paid TikTok campaigns.