TAGGING AND TRACKING
Accurate tags/pixels for ad platforms, analytics, CRM, CDP, and more is not a desirable, it’s an essential for all performance marketing.
Correctly implemented tagging and tracking should form the backbone of every digital marketing strategy. Accurately feeding data into reports/platforms/CRM’s through Google Tag Manager, Adobe, Tealium or one of the many platforms available, will give you the power to measure the effectiveness of your marketing and make data driven decisions. The process of creating tags, deploying, testing, implementing changes is frequently handed off to dev teams, creating a disconnect between the teams who use the data and a true understanding of how this data is collected – outbloom bridge that gap and empower you with end to end tracking support.
outbloom offer end-to-end tagging implementation and tracking capabilities, helping you to have confidence in the data you are reporting on, reduce reporting time, improve campaign performance, have deeper audience insights and gain control of your attribution modelling to make better informed decisions.
GAIN CONTROL OF YOUR DATA
DIGITAL TAGGING AND TRACKING SERVICES
outbloom provide consultancy across all elements of tracking, tagging and analytics configuration.
ANALYTICS
Accurate analytical data is crucial for analysis and informed decision making and the tags that are responsible for fueling this data are often pushed live and forgotten about. Over time a lot can change and it is essential that you have complete confidence that this is recording exactly what you need, we understand thar reliance on dev can be a pain which is why we are here to help give clarity to this entire process.
DIGITAL REPORTING
Reports are the backbone of digital marketing, blending together platform costs, agency fees, sales data (on and offline) and so much more. With an ever growing % of this data being fed from analytical/advertising platforms, there are certain nuances which we need to accept (for now), however, you must have confidence that your pixels/tags are firing correctly and pulling through exactly what you need to tell the story of performance.
ADVERTISING PIXELS
Whatever the platform, precise tracking enables data-driven optimisation, granular audience targeting, and accurate reporting. If the in-platform data is incorrect, how will you refine your strategy and achieve maximum impact for your media spend? This could be as simple as a Meta pixel or a customised UET tag for Microsoft Ads, all bear the same weight and we are here to unblur the lines and give you clarity on your tracking.
SERVER SIDE TRACKING
SST provides a clear view of user interactions, improves attribution, and enables cross-device tracking. With this data, you can optimise campaigns, personalise your audience targeting, and make data-driven decisions. Many brands have moved to SST, however, issues still present themselves surrounding incorrect and/or missed data that is now sent from the server – if you have done/are considering SST, speak to outbloom.
UTM/VALUETRACKS
Appending UTM parameters to campaigns is common practice, ValueTracks, however, are utilised far less and are a great solution for dynamically sending data to third party platforms. A common usage being linking Google Ads spend to CRM data, ingesting campaign/ad/keyword ID’s to settled revenue, returns, and more. We’re here to educate on the value of these parameters and facilitate implementation.
API INTEGRATIONS
Watertight API connections streamline workflows, enhance data integrity, and empower you to make informed decisions as part of your digital marketing strategy. Similar to implementing a tracking pixel, ensuring the connection and data exchange has undergone rigorous testing and scheduled updates is key, without this you could be plugging inaccurate data into reporting and making incorrect decisions.
FREQUENTLY ASKED QUESTIONS
This really depends on the business, however, if you are activating campaigns and/or involved in digital performance in any capacity, there is a basic under standing of tagging and tracking that must be acquired. The actual implementation can sit with devs or with capable consultants/marketing teams. In our experience, the closer the tracking is to the marketing teams the better for changes, audits, etc, but this can likewise be managed within proactive dev teams.
We certainly do. This is a common project we undertake for brands of all sizes to spot check, audit, report back and fix (if needed) tracking issues and getting reporting, in-platform data, etc. back up to scratch alongside a roadmap of how to keep on top moving forward.
Digital reporting is a key service offered by outbloom, from ideation to data connections, report builds to visualisations, we are here to manage the entire process (if required) – offering end to end management to allow brands to plug in where they need support and expertise.
This requires collaboration from different stakeholders within your business and approached on a case by case basis. As an example, if a business is using GTM, the most basic step will be to ensure the triggers account for opt in/out as part of a cookie policy before firing pixels, in line with the policy. This process can get rather complex and often requires close collaboration with privacy and dev teams, which we are here to help facilitate.