Launched in 2022, Beam emerged as a dynamic challenger brand in the window and door marketplace. As an unknown brand with a small budget, the challenge was to compete on Google Ads and Meta with well known industry veterans with deep pockets.
As a new brand to market, testing was a key factor in the roadmap. To begin with, outbloom worked with Beam on technical setup and measurement, to ensure that performance of every penny spent can be tracked to a lead and sale through bespoke reporting. Agile in tact, our test and learn framework meant quick learnings and enviable growth. As part of the process, we:
During the project, we drove:
“When we were looking for a digital marketing agency, we faced a simple choice. Choose an established agency operating in a standard way or try something different. It was immediately apparent that when we spoke to Mark & Julia that their approach was refreshingly different.
The support & direct involvement from outbloom extends way beyond paid search and paid social and includes, amongst other things, tracking, analytics, links to the CRM software, creative & UX feedback & much more.
We are delighted to have appointed outbloom and would highly recommend them to anyone considering a refreshingly different approach”
Steve Birmingham
Beam Windows and Doors | Ex-Safestyle CEO
We have a proven track record of success, with over 20 years of experience in delivering top-level consultancy, strategy, and activation for brands such as Converse, Aesop, New Look, Tommy Hilfiger, Chloé, PlayStation, Esso and more.