Beam windows and doors

Launching a challenger brand in a saturated market

99%

CPC's lower than benchmark

3.6%

Meta prospecting CVR

Reviews

“When we were looking for a digital marketing agency, we faced a simple choice. Choose an established agency operating in a standard way or try something different. It was immediately apparent that when we spoke to Mark & Julia that their approach was refreshingly different. The support & direct involvement from outbloom extends way beyond paid search and paid social and includes, amongst other things, tracking, analytics, links to the CRM software, creative & UX feedback & much more. We are delighted to have appointed outbloom and would highly recommend them to anyone considering a refreshingly different approach”

THE CHALLENGE

Launched in 2022, Beam emerged as a dynamic challenger brand in the window and door marketplace. As an unknown brand with a small budget, the challenge was to compete on Google Ads and Meta with well known industry veterans with deep pockets.

THE CHANGE

As a new brand to market, testing was a key factor in the roadmap. To begin with, outbloom worked with Beam on technical setup and measurement, to ensure that performance of every penny spent can be tracked to a lead and sale through bespoke reporting. Agile in tact, our test and learn framework meant quick learnings and enviable growth. As part of the process, we:

Implemented dynamic parameters within UTMs for blended data analysis across channels.
Pre-qualified customers on Meta with up-front pricing.
Created a full funnel strategy across digital and organic channels for lead nurturing.
Revamped audience strategy using first-party data and lookalike data.
Conducted rigorous testing across Google and Meta to identify top performing audiences, creative, images and more.
Integrated live chat support for customer-centric touch.
Created lead generating landing pages for paid acquisition traffic.

THE GROWTH

During the project, we drove:

Avg. CPCs at £2.05 (vs. Google industry benchmark £3.20)
13% CTR for non-brand generic terms
Meta lead CVR of 3.6%
Google lead CVR 4.2%

Date: Jan ’23 – Oct ’23
Source: Google Analytics / Google Ads

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We have a proven track record of success, with over 20 years of experience in delivering top-level consultancy, strategy, and activation for brands such as Converse, Aesop, New Look, Tommy Hilfiger, Chloé, PlayStation, Esso and more.