GOOGLE SHOPPING AGENCY
From global household names to ambitious challenger brands, our team has led paid media strategy and activation for some of the biggest names in e-commerce and lead gen.
Google Shopping dominates over 80% of global Google Ads spend and is a powerhouse when it comes to scaling e-commerce brands.
Driving results requires end-to-end capability, from the optimisation of the product feed to liaising with re-sellers regarding collaborative strategies.
We are a specialist Google Shopping ads agency and manage across multi-million pound e-commerce accounts, driving back-to-back record-breaking peak performance and achieving recognition through award-winning campaign strategy and execution.
We deliver full funnel strategies for ecommerce brands and manage all elements, from feed optimisation to reporting and activation.
Your product feed is the literal heart of all things Google Shopping, once you get this right, you can start to think about the scale up.
Ensuring that your structured data feeds are optimised is increasingly crucial when running shopping activity on Google, Microsoft, or Marketplaces (e.g., Amazon). At outbloom, we ensure your feeds are accurate, up-to-date, and well optimised. By giving each platform relevant and rich data, we increase our likelihood of shopping success over and above your competitors.
Our customised data feeds are tailored to each client’s unique business needs. By incorporating your specific business data, including product categories, attributes, descriptions, margins, and pricing, we can create a more effective and personalised feed that aligns with your brand and market position. Each solution is bespoke and unique to each and every client.
We’ve worked with some of the biggest brands in the world, managing their shopping campaigns, globally. We understand both customer and technical nuances across markets, which is why we’re fully equipped to handle shopping campaigns for retailers across many different markets. We build feeds that are easy to scale in both product and market count.
Regularly testing new elements in product feeds, including product attributes, descriptions, images, and other business data points, is crucial for identifying the most effective elements for attracting customers and driving sales. This practice also ensures that product feeds remain relevant and up-to-date, enabling our clients to maintain a competitive edge.
outbloom provide consultancy, activation, strategy and more across all elements of shopping campaigns.
We offer feed management solutions, either as a solo service of as part of campaign management. We optimise product data feeds for distribution across multiple channels, including Google, Amazon, and Meta/Instagram using a variety of feed management tools to automate and streamline the process. Our outputs are up-to-date, customised and compliant structured data feeds.
A frequently overlooked platform, advertising on Microsoft Shopping can help to reach millions of active shoppers who use Microsoft services. With competitive pricing and flexible ad formats, Microsoft Shopping offers an attractive option to diversify your marketing budget. We often find lower competition vs. Google which brings a range of benefits including lower click costs.
Google Shopping provides several benefits for businesses aiming to boost online visibility and drive sales. It’s often an essential element of any marketing strategy, and we can help you set up your product feed for success. Every brand requires a different approach, and we leverage best-in-class automation, rules, strategy and business data to optimise your feed toward your KPIs.
Analysing product performance across locales and platforms is essential for businesses to determine which products are performing well, which ones are not, and which products influence the purchase path. Using this information to optimise the feed can result in a stronger and more competitive product listings, leading to increased traffic and sales.
‘Shopping doesn’t work for us’ is one of the biggest pieces of feedback we have when taking on new clients. Much of this can be down to elements such as product assortment, pricing and SERP competition. We work alongside our brands to develop a strategy to enter the shopping ecosystem, ensuring that they take their unfair share of clicks and boost their revenue.
Since Google’s fine in 2017, the use on third party comparison shopping providers (CSP) has become infinitely widespread. There can be several benefits working with a third party provider, and we are happy to advise on the best solution for your business. We have worked with a range of comparison shopping providers, alongside Google & Microsoft
We manage everything related to Google Shopping, including; consultancy, integrations, set up, auditing and more.
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