The more platforms you are using, the more pixel/tag implementation is required. Social media platforms such as Meta/Facebook, LinkedIn, and TikTok require tracking pixels to act as a bridge, bringing events (e.g., sale, lead, time on site) into the accounts for optimisation and reporting.

We use GTM to manage the entire process without the need to rely on development resources. outbloom will distribute and test all tags to ensure data is flowing into the accounts, no matter how complex.

Whether Paid Search, Display, Social, or more, most advertising platforms report performance differently, which creates disparity between the data sources you receive and makes it difficult to digest.

GTM helps to mirror traffic across different analytics platforms, such as Google Analytics and Omniture, pulling all the data into one place to make it easy and digestible for any use case you require. This approach not only aids in short-term optimisations but also supports long-term planning and forecasting.

GTM offers users the ability to track additional attributes through the data layer, which can then be passed into your analytics platform for detailed segmentation. It also allows you to exclude or fire certain tags based on user actions, such as whether they are logged into an account or not, and much more.

By housing this within GTM, customisation and deployment are controlled, consolidated, and future-proofed.

Whichever analytics platform you are using, GTM will not only consolidate your tracking into one place but also allow you to tie together sources to align the data you are feeding into reporting and optimisation.

We plan, install, configure, migrate (if needed), test, and manage accounts and containers to give you complete control over your data, expanding your capabilities to make business decisions using data you can trust without having to rely heavily on development teams.