DIGITAL MARKETING TRACKING AGENCY
From global household names to ambitious challenger brands, our team has led paid media strategy and activation for some of the biggest names in e-commerce and lead gen.
From Google Ads tracking to analytics, custom paid social events, and more, we offer auditing and managed services, integrating these into our media offerings. If a partner is managing your advertising budget, they should absolutely have confidence in the tracking.
Think of your analytics set up as building blocks. From the very basic set up to technical integrations, we implement, test, and test again.
We undertake a full health check of your current analytics setup, scoring everything from user access to custom dimensions and metrics. Following this, outbloom present where you sit on a sliding scale from one to ten, ten being a gold standard basic analytics setup. We’ll then prioritise tasks based on impact and, either working independently or side by side with your teams, implement the changes to get you to a gold standard basic account setup.
Importing data into your web analytics opens a wealth of opportunities. Rather than looking at your platform in silo next to offline, CRM, and more, we connect and combine these sources to give you a holistic view of performance. Once we have set up an import from your source of truth (CRM, CDP, etc.), you will be able to report and forecast your acquisition channels using the best possible data source, gaining a much deeper understanding of your customers.
Arguably the most important aspect of any analytics setup, succinct tracking allows you to rest assured that the correct data is flowing into your analytics platform. outbloom manages all configurations, from JavaScript tracking codes to custom data layer integration. Once we have ensured the correct data is being imported, the next step is tracking. Implementing goals, events, e-commerce, and more to unlock data about your website to report on and plan from.
Once you have the correct data flowing into your analytics, integrations have been made, and you are confident in your data, we then build custom reports designed around your stakeholders. We typically work side-by-side with all parties involved in analytics, whether the occasional viewer or a daily user frequently exporting datasets for forecasting. We will build out the exact solution for each person and provide a direct contact for any updates, troubleshooting, or training.
outbloom provide analytics consultancy, integrations and set up, auditing and more.
Data analysis and systems integration hold the key to unlocking your paid search potential. Without this, you’re spending blind.
The heart of the paid search industry, we have managed Google Ads accounts just like yours for over a decade. Whether multi-million pound global accounts or thousand pound startups, we are here to help.
The most visual network for Google Paid Search powered by your product feed. Google Shopping often demands the lion’s share of budget for both global household brands and businesses looking to scale.
The sheer quantity of data Meta holds makes this channel ideal to reach specific cohorts of users in a cost effective way. Your first-party data holds the key to success on Meta and is the starting point for activation.
outbloom provide consultancy across all elements of tracking, tagging and analytics configuration.
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