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This visual platform allows brands to showcase their products using formats that align seamlessly with users’ browsing habits.
What sets Pinterest apart from other paid social networks is how it blends paid ads with organic Pins, enabling advertisers to drive strong engagement at scale.
Pinterest is essential for e-commerce brands aiming to drive awareness, however, its conversion-driven campaigns are a hidden gem for boosting sales, with over 55% of users visiting the app daily to search for products.
Pinterest’s targeting methods, campaign objectives, and ad formats provide a wealth of opportunity to engage with both existing and new customers. Over 95% of all searches are non-branded, as users seek inspiration through searches and recommendations.
We’ve successfully managed full-funnel Pinterest ad strategies for leading e-commerce brands, with our senior directors handling everything from strategy to tagging and activation.