Private Equity
We help Private Equity companies see the potential of future acquisitions and improve performance of their investments.
outbloom specialise in helping private equity firms identify the potential of future acquisitions and enhance the performance of their investments.
Whether its offering an impartial review of a potential acquisition’s digital marketing, or developing a comprehensive digital marketing strategy for a live acquisition, outbloom can provide the expertise necessary to help private equity firms make informed decisions.
Our end to end services for private equity help to identify gaps in data and reporting that could drastically influence decision making, pull out areas of opportunity using data and reporting tailored to each stakeholder, benchmark how the brand/s are performing within the competitive landscape and also provide a direct link to our specialised knowledge to help navigate the complexities of performance marketing.
PRIVATE EQUITY SERVICES
We engage with private equity companies across a range of services; from one-off due diligence projects, to on-going management of their acquisition’s digital channels.
Due Dilligence
When considering potential acquisitions, private equity firms need to conduct thorough due diligence to ensure that the investment is sound and aligned with their investment goals.
outbloom can support in conducting due diligence on the digital marketing aspects of potential acquisitions. This can include:
- Analysis of website performance
- Paid search and paid social performance
- Market share and opportunities
- Digital maturity scoring & growth frameworks
- Tracking & reporting opportunities
Digital Marketing Strategy
We support private equity companies detailed reviews of their acquisition’s digital marketing strategies across paid media channels.
Our strategy involves a thorough analysis of each element of the account and channel, using a combination of cutting-edge technology and manual review. This enables us to identify untapped opportunities for performance improvement, optimisation and growth.
We pride ourselves on presenting tailored, tactic focussed solutions that address your unique business challenges and help you achieve your digital marketing objectives.
Market Research
Having a have a clear understanding of the markets private equity companies are investing is essential.
outbloom can support in conducting in-depth market research to identify opportunities and potential risks associated with digital advertising in a particular industry or market. Our research can include analysis of market size, growth rates, competitive landscape, and competitor creative and strategy.
Armed with this information, private equity firms can make informed investment decisions that align with their overall investment strategy and maximise their returns.
FREQUENTLY ASKED QUESTIONS
We have worked across a range of verticals including fintech, lead gen, leisure, gambling and B2B. However, our core experience lies in e-commerce B2C, and we have worked with large private equity companies during their investments of well known retail brands.
We work closely with you to develop and implement customised strategies that drive growth and enhance performance. This can include digital marketing, branding and messaging, and digital media investment. Our goal is to help our clients maximise the value of their investments and achieve their strategic objectives through their digital channels.
Our approach to due diligence is comprehensive and rigorous, focusing on key aspects of digital performance marketing. We work as an extension of the team to provide a strategic summary, alongside step by step tactics designed to increase the ROI of potential investments. By conducting thorough due diligence, we help our clients minimise risk and make informed investment decisions.
Our most popular service is due diligence projects for potential investments. We also work as an extension of internal teams either in a strategic, or activation based capacity across live business.
We offer a range of services, bespoke to each client:
- Due Diligence Projects (inc. auditing)
- Digital Maturity Scoring
- Digital Marketing Strategy
- Paid Search & Paid Social Activation
- Digital Market/Competitor Research