DIGITAL MARKETING REPORTING AGENCY
From global household names to ambitious challenger brands, our team has led paid media strategy and activation for some of the biggest names in e-commerce and lead gen.
In theory, everything we do in digital can be measured, which is what makes digital marketing so different from traditional media. Unfortunately, it’s not as simple as that, and brands are still faced with many challenges; attribution, incrementality, and modelling, to name a few.
What matters most is your source of truth, which is the place we start with all reporting solutions, working back from this to connect all relevant sources to help you understand the performance of your campaigns, channels, and more.
Each stakeholder, from execs to the C-Suite, has bespoke requirements and expectations when they analyse how the website is performing against their KPIs. We run scoping sessions, design bespoke dashboards, and offer end-to-end reporting solutions for brands like yours.
Without a holistic approach to reporting, you could be basing decisions on a small segment of data and missing opportunities.
In an ideal world, which data sources would you want to see in your digital marketing reports? Google Analytics? Third party platforms? Offline data? Even if the integration doesn’t exist yet, outbloom endeavors to bring your data sources together to give you a true picture of performance. From planning to building roadmaps and the implementation, we manage this end-to-end process to provide you with a solid foundation of accurate data to feed into all aspects of your digital marketing strategy.
Once the correct data is defined and the integrations made, we work with yourself and/or your teams to plan exactly who needs access and what they want to see (and when). We aim to put an end to standard reporting templates that plug into one or two data sources and leave you to do the hard work sifting through to find what you need. At outbloom, our reporting is bespoke from day one, and each stakeholder involved has input on the specifics of exactly what data they need to see now, and in the future.
After we have established your data requirements and have all sources integrated, we make it as straightforward as possible to observe patterns and trends using clear visualisations. Whether charts, graphs, or tables – we make the data as digestible as possible. We ensure your visuals complement each other so you’re not stuck looking at reems of tables, then undertake periodic reviews with each stakeholder to ensure visual elements meet expectations, which naturally change over time.
As with anything in digital marketing, the work is never done. We set expectations from the very beginning and factor periodic reviews into the roadmap. It’s natural that some data might not be as useful as once thought, and equally as natural to need more. This could come in the form of new visuals split by different data ranges, vs target, forecast or last year, etc. By running scheduled sessions with stakeholders, we tailor reporting to their needs, making everyone’s job easier and the data more accessible.
outbloom offer end-to-end digital reporting services, from ideation, to data connections and visualisations. Your reporting will be in the best possible hands.
We bring your marketing and business data together, creating reporting that gives every stakeholder a clearer view of performance and the confidence to make better decisions.
Connect data from analytics, advertising, CRM and other platforms to create a single, reliable view of performance across your digital activity.
Reduce manual reporting with automated dashboards and data flows that keep performance information accurate, accessible and ready when your team needs it.
We review your existing reporting setup to identify missing data, inconsistencies and opportunities to improve the accuracy and usefulness of your reports.
Bring CRM and customer data into your reporting to connect acquisition activity with real commercial outcomes, lifetime value and the metrics that matter most.
Understand how paid search, paid social and other channels contribute throughout the customer journey, giving you a more complete picture than last-click reporting alone.
As your data sources, stakeholders and reporting requirements evolve, we continue to refine your setup and build the views your business needs.
outbloom provide analytics consultancy, integrations and setup, auditing and more.
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