GOOGLE DATA STUDIO AGENCY

EXPLORE, SHARE AND ANALYSE REAL-TIME BUSINESS DATA AT SCALE.

THE TEAM HAS HELPED GROW

From global household names to ambitious challenger brands, our team has led paid media strategy and activation for some of the biggest names in e-commerce and lead gen.

Converse
Vinterior
Tripadvisor
Tommy Hilfiger
PlayStation
New Look
Fashionphile
Arena Flowers
Calvin Klein
Chanel
Chloé
Ferragamo
Genting
Gucci
Kate Spade
Perricone MD
Ralph Lauren
SIMPLIFY PERFORMANCE ANALYSIS USING

GOOGLE DATA STUDIO REPORTING

Google’s widely adopted tool for reporting and visualising data, Looker Studio, is popular among small to medium-sized businesses looking for a streamlined solution that doesn’t require too much heavy lifting.

A key factor in choosing Looker Studio over the likes of Power BI or Tableau is that it is free to use as part of the Google suite of cloud services.

We often see Looker reports that have been built and left to gather dust, or builds that simply haven’t gotten off the ground. To truly benefit from this powerful tool, ownership and expertise are essential at every stage, from ideation to ongoing maintenance.

We leverage our tech stack to automate reporting, seamlessly pulling data from many platforms, including APIs from over 40 enterprise products, to blend your data for a complete picture of performance.

Once we begin importing data, we create stunning visualisations that are tailored to each of your stakeholders, providing them exactly what they need to make informed decisions based on real-time data.

The outbloom way

HOW WE WORK

Great reporting starts with the right data, structure and audience in mind. We connect, organise and visualise your data in Looker Studio to give every stakeholder a clearer view of performance.

01

DISCOVERY & REQUIREMENTS

We start by understanding who will use the reports, which decisions they need to make and which KPIs matter most. This helps us define the right data sources, reporting structure and level of detail before anything is built.

02

CONNECT & ORGANISE DATA

We connect the platforms and data sources required for a complete view of performance, from analytics and paid media to CRM and commercial data. The data is then structured and organised so reporting remains accurate, consistent and easy to interpret.

03

BUILD & VISUALISE

We build bespoke Looker Studio dashboards around your business and stakeholders, using custom layouts, filters, drill-downs and visualisations to make complex data easier to understand and act on.

04

TEST, DELIVER & EVOLVE

Before launch, we validate the data and reporting logic to make sure everything is working as expected. Once live, we can continue refining dashboards as new data sources, KPIs and stakeholder requirements emerge.

GOOGLE DATA STUDIO REPORTING SERVICES

From custom dashboards and omnichannel reporting to attribution, KPI tracking and stakeholder views, we build Looker Studio reporting that turns complex data into clear, actionable insight.

WHAT WE DO

We connect, organise and visualise your data around the way your business actually works, creating reporting that is accurate, easy to understand and useful to every stakeholder.

CUSTOM DASHBOARDS

We build bespoke Looker Studio dashboards around your KPIs, stakeholders and reporting requirements, giving you a clear view of the data that matters most.

OMNICHANNEL REPORTING

Bring paid search, paid social, analytics and commercial data together to understand performance across channels instead of viewing each platform in isolation.

DATA CONNECTIONS

We connect analytics, advertising, CRM and other data sources into a structured reporting environment so your dashboards are powered by reliable, consistent information.

KPI & GOAL REPORTING

We structure dashboards around the commercial and marketing KPIs that matter to your business, helping teams measure progress and identify opportunities faster.

ATTRIBUTION REPORTING

Combine data from multiple channels to build a clearer picture of how marketing touchpoints contribute to conversions, revenue and wider business performance.

STAKEHOLDER REPORTING

Create tailored views for different teams and decision makers, from high-level executive summaries to detailed channel reporting for day-to-day optimisation.

GOOGLE LOOKER STUDIO CAPABILITIES

outbloom helps leverage Looker Studio to create powerful data visualisations and gain valuable insights from your performance data.

OMNICHANNEL

One of the most common questions we receive is how to achieve comprehensive, omnichannel reporting. From Paid Search to Paid Social, from Google Ads to TikTok, viewing performance marketing data in silos is risky.

We blend sources, channels, and more to give you the bigger picture. Looker Studio is a highly effective tool for consolidating and presenting data, and our dashboards are all fully customised.

CUSTOM DASHBOARDS

One of the major benefits of using Looker Studio is the ability to fully customise the dashboard to fit your specific needs. While pre-designed templates can be useful, a custom solution allows you to focus on the data most relevant to you.

By creating a personalised layout and adjusting the appearance of individual components such as data sources, charts, and tables, you can achieve a visually appealing and cohesive display of data.

HIERARCHICAL REPORTS

We understand that different roles and departments within your business require specific data to effectively perform their tasks.

With Looker Studio, we organise data to allow users to view high-level summary information and drill down into more detailed data as needed. Using tools such as data grouping, drill-down charts, and filters, we create hierarchical reports tailored to specific roles within your business.

PRODUCT ANALYSIS

Looker Studio makes it easy to understand which products or services are most important to your business and where to identify opportunities for improvement.

With accessible dashboards and reports, we visualise and analyse data such as sales trends, performance compared to competitors, and customer feedback. After all, actionable data leads to quicker decision-making.

OUR WORK

We have a proven track record of success, with over 20 years of experience in delivering top-level consultancy, strategy, and activation for brands such as Converse, Aesop, New Look, Tommy Hilfiger, Chloé, PlayStation, Esso and more.

OUR THOUGHTS

Explore the latest insights, ideas and practical advice from the outbloom team across paid media, analytics, strategy and digital marketing.

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