THOUGHT LEADERSHIP FROM TEAM OUTBLOOM
Insights, knowledge sharing and guidance
Why Paid Search Is The Dominant Ad Channel In 2024
PPC demands the majority share of online advertising budget for a lot of brands. This is not going to change anytime soon, but what has changed, is the growth in social commerce and the effectiveness of performance driven social advertising. With rising costs and increasing competition, brands are looking outside of the Google Ads search world to find pockets of efficient growth.
Paid Social Media vs Organic Social Media
Understanding the differences between paid and organic social media strategies is crucial for optimizing your online presence. Organic social builds trust and community without direct costs, while paid social offers precise targeting and measurable ROI. By effectively combining both, businesses can maximize their reach and engagement, ensuring a balanced and impactful social media strategy
PPC/Paid Search in a Post Cookie World – Are You Ready?
In a world where cookies are becoming increasingly obsolete, paid search strategies must adapt to remain effective. By leveraging advanced search analytics, first party customer data, and conversion tracking, marketers can refine their approaches to optimize performance in a cookie-less environment. So much has changed over the last 3-4 years, get yourself ready today.
How To Measure Brand Awareness in Digital Marketing?
Measuring brand awareness in digital marketing is essential for understanding how well consumers recognise and recall your brand. Utilising brand awareness surveys, social engagement reporting, and search volume data provides valuable insights into consumer behaviour and helps refine marketing strategies to enhance brand presence.
How Much Do Digital Marketing Agencies Charge in 2024?
Brands are faced with a wealth of choices when choosing where to spend their agency budget in 2024. We are seeing companies of all sizes looking to smaller specialised partners to build personalised relationships where they once would have gone straight to a network/group to execute on a service for a defined fee.
Should Brands Put Their Paid Media Accounts To Tender vs. Word of Mouth?
When choosing a digital agency through tender, it’s vital to create a clear brief, evaluate agency experience, team structure, performance reporting, and target achievement. Balancing benefits like expertise with potential drawbacks such as trust issues ensures successful partnerships