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Insights, knowledge and guidance from the leadership team at outbloom.

Digital Marketing

The £268bn Boom: How Rising Tariffs Are Fueling Resale Fashion

With rising tariffs driving a 17% spike in apparel costs, the £269 billion resale fashion market has moved from a growing trend to a necessity. Discover how the shift from sustainability to price stability is defining the 2025 strategy.

January 26, 2026

Paid Search

How To Scale Google Shopping Ads

Google Shopping is a key component of ecommerce media strategies, but many brands struggle to scale it beyond the basics. This post unpacks how to turn Shopping into a high performing growth channel by combining data, structure, retargeting, and fully connected performance insights.

June 11, 2025

Paid Search

Google AI Max For Search: What You Need To Know

Google’s AI Max for Search is a new opt-in upgrade to standard Search campaigns that combines broad-match targeting, automated ad creativity, and AI-powered recommendations to help marketers scale performance while retaining campaign-level control.

May 13, 2025

Digital Marketing

Why Are Brands Moving Paid Media Budgets to Smaller Specialist Performance Agencies?

Brands are shifting paid media budgets away from traditional network agencies in favour of specialist performance partners. This piece explores the data-driven reasons behind the move and what it means for advertisers.

April 2, 2025

Paid Media

Do Pinterest Ads Work?

As advertisers face rising CPMs and increasing competition on Meta and Instagram, Pinterest’s expanding user base, affluent audiences, and proven ability to drive results for brands of all sizes make this ad platform essential.

February 7, 2025

Measurement

Google Meridian Marketing Mix Model – Everything You Need To Know

Explore how Google Meridian simplifies Marketing Mix Modeling (MMM), making it faster, more accessible, and seamlessly integrated within Google’s ecosystem—helping brands and agencies make smarter, data-driven media investment decisions.

January 30, 2025