Mark sansum

Lead Consultant. Co-founded outbloom in 2021.

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Mark co-founded outbloom in 2021 after a decade and a half working across independent and network agencies.

He is one of our lead consultants and drives growth using his rich background in paid media, analytics, reporting, and full-funnel digital consultancy.

Mark regularly contributes to PPC Hero and Search Engine Journal, covering topics such as Google Shopping, Pinterest Ads, Performance Max, and Paid Media Reporting.

articles

Paid Search

How To Scale Google Shopping Ads

Google Shopping is a key component of ecommerce media strategies, but many brands struggle to scale it beyond the basics. This post unpacks how to turn Shopping into a high performing growth channel by combining data, structure, retargeting, and fully connected performance insights.

June 11, 2025

Paid Search

Google AI Max For Search: What You Need To Know

Google’s AI Max for Search is a new opt-in upgrade to standard Search campaigns that combines broad-match targeting, automated ad creativity, and AI-powered recommendations to help marketers scale performance while retaining campaign-level control.

May 13, 2025

Paid Media

Do Pinterest Ads Work?

As advertisers face rising CPMs and increasing competition on Meta and Instagram, Pinterest’s expanding user base, affluent audiences, and proven ability to drive results for brands of all sizes make this ad platform essential.

February 7, 2025

Measurement

Google Meridian Marketing Mix Model – Everything You Need To Know

Explore how Google Meridian simplifies Marketing Mix Modeling (MMM), making it faster, more accessible, and seamlessly integrated within Google’s ecosystem—helping brands and agencies make smarter, data-driven media investment decisions.

January 30, 2025

Paid Media

Google Ads vs Facebook Ads: Which Is Better?

This post breaks down exactly what Google Ads and Facebook Ads are, how they work, the pros and cons of each platform and answers the question 'which is better?'

November 20, 2024

Paid Search

Why Paid Search Is The Dominant Ad Channel In 2025

Since paid search was introduced to the market over 25 years ago, this advertising channel has been the go-to for millions of businesses looking to drive qualified traffic to their website and much more.

June 30, 2024