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Julia Symonds

Lead Consultant. Co-founded outbloom in 2021.​

Julia co-founded outbloom in 2021 after working at independent and network agencies for over 15 years. 

She specialises in Paid Media, Consultancy, Structured Data and PE & VC for fashion, retail, beauty and home.

Articles

  • Digital Marketing

The £268bn Boom: How Rising Tariffs Are Fueling Resale Fashion

With rising tariffs driving a 17% spike in apparel costs, the £269 billion resale fashion
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  • Digital Marketing

Why Are Brands Moving Paid Media Budgets to Smaller Specialist Performance Agencies?

Brands are shifting paid media budgets away from traditional network agencies in favour of specialist
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  • Paid Search

Navigating Google Shopping Ads in 2025

From AI-driven shopping experiences to Performance Max updates and rising CPCs, find out exactly what
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  • Paid Media

How Much Budget Should You Allocate To Top Of Funnel?

This post breaks down exactly what top of funnel means in paid media, how you
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  • Paid Social

Paid Social Media vs Organic Social Media

Understanding the differences between paid and organic social media strategies is crucial for optimizing your
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  • Paid Media

How Much Do Digital Marketing Agencies Charge in 2025?

Brands are faced with a wealth of choices when choosing where to spend their agency
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  • Paid Media

Should Brands Put Their Paid Media Accounts To Tender vs. Word of Mouth?

When choosing a digital agency through tender, it's vital to create a clear brief, evaluate
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  • Digital Marketing

Performance Marketing vs Brand Marketing

Performance marketing focuses on achieving tangible, short-term outcomes like sales and leads through paid strategies.
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  • Paid Media

How To Choose a PPC Agency in 2025

To choose a paid media agency in 2024, define your needs, check agency experience, team
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Mark Sansum

Lead Consultant. Co-founded outbloom in 2021.

Mark co-founded outbloom in 2021 after a decade and a half working across independent and network agencies.

He is one of our lead consultants and drives growth using his rich background in paid media, analytics, reporting, and full-funnel digital consultancy.

Mark regularly contributes to PPC Hero and Search Engine Journal, covering topics such as Google Shopping, Pinterest Ads, Performance Max, and Paid Media Reporting.

Articles

  • Paid Search

How To Scale Google Shopping Ads

Google Shopping is a key component of ecommerce media strategies, but many brands struggle to
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  • Paid Search

Google AI Max For Search: What You Need To Know

Google’s AI Max for Search is a new opt-in upgrade to standard Search campaigns that
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  • Paid Media

Do Pinterest Ads Work?

As advertisers face rising CPMs and increasing competition on Meta and Instagram, Pinterest’s expanding user
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  • Measurement

Google Meridian Marketing Mix Model – Everything You Need To Know

Explore how Google Meridian simplifies Marketing Mix Modeling (MMM), making it faster, more accessible, and
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  • Paid Media

Google Ads vs Facebook Ads: Which Is Better?

This post breaks down exactly what Google Ads and Facebook Ads are, how they work,
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  • Paid Search

Why Paid Search Is The Dominant Ad Channel In 2025

Since paid search was introduced to the market over 25 years ago, this advertising channel
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  • Measurement

PPC/Paid Search in a Post Cookie World – Are You Ready?

In a world where cookies are becoming increasingly obsolete, paid search strategies must adapt to
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  • Digital Marketing

How To Measure Brand Awareness in Digital Marketing?

Measuring brand awareness in digital marketing is essential for understanding how well consumers recognise and
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  • Measurement

What Does Incrementality Mean in Digital Marketing?

Incrementality in digital marketing measures the actual impact of campaigns by comparing results with and
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