Julia Symonds

Lead Consultant. Co-founded outbloom in 2021.​

Linkedin-in

Julia co-founded outbloom in 2021 after working at independent and network agencies for over 15 years. 

She specialises in Paid Media, Consultancy, Structured Data and PE & VC for fashion, retail, beauty and home.

articles

Digital Marketing

Why Are Brands Moving Paid Media Budgets to Smaller Specialist Performance Agencies?

Brands are shifting paid media budgets away from traditional network agencies in favour of specialist performance partners. This piece explores the data-driven reasons behind the move and what it means for advertisers.

April 2, 2025

Paid Search

Navigating Google Shopping Ads in 2025

From AI-driven shopping experiences to Performance Max updates and rising CPCs, find out exactly what is changing in Google Shopping in 2025 in this round up.

January 29, 2025

Paid Media

How Much Budget Should You Allocate To Top Of Funnel?

This post breaks down exactly what top of funnel means in paid media, how you can activate on this using real life examples and a breakdown of how you can allocate your budgets across top, middle and bottom of funnel for paid media success.

December 13, 2024

Paid Social

Paid Social Media vs Organic Social Media

Understanding the differences between paid and organic social media strategies is crucial for optimizing your online presence.

June 26, 2024

Paid Media

How Much Do Digital Marketing Agencies Charge in 2025?

Brands are faced with a wealth of choices when choosing where to spend their agency budget in 2025.

June 26, 2024

Paid Media

Should Brands Put Their Paid Media Accounts To Tender vs. Word of Mouth?

When choosing a digital agency through tender, it's vital to create a clear brief, evaluate agency experience, team structure, performance reporting, and target achievement.

June 26, 2024