outbloom can assist with all aspects of Google Analytics and has been recognised for our consultative approach, walking teams through entire processes to ensure the knowledge is transferred and learnings are made.

We also understand that sometimes brands and agencies need a true facilitation of knowledge through a series of training sessions, which we offer on almost every element (including the entire subject) of Google Analytics.

Whether this is a one-off program or a series of scheduled sessions, we create a bespoke plan designed around your needs.

Linked through the API or a third-party integration, creating a connection between your CRM system and Google Analytics unlocks the most accurate user data.

Giving you a complete picture of your customers and their interactions with your business provides invaluable data for reporting the effectiveness of media spend, tracking performance, and observing user behaviour.

We are here to help you open the door to better acquisition measurement and ultimately, LTV modelling using your source of truth.

Many brands have an out-of-the-box GA4 setup that’s been deployed with the help of Google’s support team.

However, even with this simple setup we see many businesses reporting on incorrect/partial data that pushes to; reports, ad platforms, forecasts, and more.

Whether you are looking for a new setup or an audit and clean up, we not only facilitate the changes, we share knowledge with all teams involved to ease the management moving forward and make everyone’s life easier if and when changes occur.

The Google Analytics data layer is a javascript object that sends data from your website or app over to tag providers such as Google Tag Manager.

Outside of the Google Analytics tracking capabilities, this additional data helps provide a more complete picture of how your website or app is being used and how it is contributing to your business goals.

Whether layering demographics, behaviour, or conversions, this additional information can tie together multiple data sources and reduce inconsistencies. We have managed projects for brands of all sizes and are here to help.

E-commerce tracking allows businesses to track and analyse user behaviour on their e-commerce website or app.

It provides detailed data on user interactions with products, including product views, add to cart actions, and purchases.

This feature unlocks custom events, such as product refunds or discount codes, which can be used to understand customer behaviour, user experience and identify areas for improvement in the sales funnel.

Using a tag management solution such as Google Tag Manager, we plan, deploy, and test the entire process for you.

Whether migrating to a new CMS or a routine check in on your current tracking implementation, a tracking audit is a sensible step to take to address; e-commerce inconsistencies, issues with payment gateways, pages not tracking correct sessions, and more.

Our comprehensive auditing framework gives you complete visibility from end-to-end; we walk you through inconsistencies and how they have occurred, lay out the groundwork for amending these, make the changes, and provide a future-proofed plan to help spot tracking issues moving forward.

Google Analytics goals track specific actions and events are the user interactions with specific elements, such as clicks or video views.

Tracking goals and events provides invaluable data to business owners that can be used to optimise media spend, benchmark performance, and more.

These can be managed through the gtag.js (universal analytics) or the SDK for GA4, outbloom typically manage this process using a tag management solution such as Google Tag Manager to ensure all tagging is in one place, without the need to involve dev teams.