PPC AUDIT SERVICES
From global household names to ambitious challenger brands, our team has led paid media strategy and activation for some of the biggest names in e-commerce and lead gen.
PPC audits provide a clear, actionable blueprint for maximising the impact of paid search.
We offer a unique approach that stems from our extensive experience auditing accounts in the top 2% of Google Ads spenders, down to newly launched campaigns for e-commerce start-ups. We’ve built our own methodology that works across six pillars to deliver you digestible insights and recommendations that can truly move the needle.
Making sure you understand our recommendations and how to apply these is key. We’re meticulously efficient with our time and you’ll never receive excessively long slide decks that leave you wondering ‘what’s next?’.
We surface exactly what you want to see and how to leverage change to scale your account, speak to the team today to get find out more.
Paid Search effectiveness doesn’t stop at match types and search queries. We take a holistic view, auditing everything from best practice account hygiene to tracking setup and CRM connections.
Starting with the basics, we review your accounts with a fine-toothed comb, leaving absolutely no stone unturned. For many agencies, this is where the audit process ends. At outbloom, this is only our starting point.
This step will raise questions that require context in order for us to come back to you with useful insights and recommendations. This is where we’ll have our initial review.
Often, we see issues with tracking – either too little information is parsed, errors occur with tags, or incorrect data is sent back to the engines. With so many accounts relying on bid strategies, clean and full data is an essential piece of any account.
A core element of our audits is reviewing your tracking and tagging setup, ensuring that you’re set up for cross-channel, future-proof success.
Although PPC is often one of the largest traffic drivers, there are levers across other earned and owned channels which will aid PPC performance. Often, we’re asked questions such as:
Auditing your accounts with these questions in mind means that we’re on the lookout for both account opportunities and wider strategic initiatives that help to move the needle.
As standard, one of our deliverables is a bespoke list of action items based on our findings. However, we’re happy to be flexible depending on what would work best for you.
Some of our clients have requested an additional list of questions that they can ask their paid search agency. Some have asked us to implement the recommendations, and sometimes we work directly with our clients’ agencies to ensure the changes are made in a timely manner.
outbloom will work with you to get the best out of your teams and accounts.
There’s so much more to PPC than finding keywords and changing budgets. We manage absolutely everything.
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